Daniel is an entrepreneurial, dynamic leader and one of the few people to have practical expertise across both interactive advertising and video game software development. He is the very first individual to have sold advertising within videogames (1991) and is recognised as the pioneer in this medium. He has created hundreds of campaigns and gained more experience than most in the use of video games as an advertising channel.
Daniel has spent almost two decades cross-selling the advertising and videogame industries, achieving a detailed understanding and practical knowledge of both. He has worked (and continues to this day) with many of the World’s most famous brands, both advising them and executing interactive campaigns on their behalf.
Daniel has built and run independent video game development studios in the UK and France, managing hundreds of developers and releasing numerous titles across both computer and console formats, with achievements including a US number 1 Playstation chart position. He has extensive software development experience with almost twenty years building applications for both the games and marketing arenas.
