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Craig Berkel
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Craig Berkel

Regional Account Executive

United States

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About Craig Berkel


Craig Berkel - Professional Summary:    Craig Berkel is an experienced sponsorship sales executive with a proven track record in sports management and marketing. Over the last two decades, Craig Berkel has established a solid reputation within the golf industry for his ability to problem-solve, build relationships, generate millions of dollars in sponsorships and sales, negotiate endorsement and licensing agreements, and produce results that exceed a client’s expectations year after year.

Craig Berkel’s nearly 20-year history and experience in the business of sports has enabled him to gauge a client’s position in the marketplace and determine what best practices are necessary to help improve that position. His formula for success includes developing a strategic plan for long-term growth and implementing that plan to obtain the desired results. This is a formula that Mr. Berkel has successfully adopted and put into motion for several organizations, including the International Management Group (IMG), one of the world’s largest and most highly regarded sports management companies, as well as for Woolf Associates, WEEI Radio, Affinity Golf Management, The Golf Club of Cape Cod, and MembersFirst. Currently, Mr. Berkel is principal of his own company, Fore Sports Associates, where he advises and educates clients within the private-club and golf industry on how technology can help to improve their bottom line.

Craig Berkel attended Boston College, where he earned his undergraduate degree in Communications in 1993. He also played on the Boston College football team for three years. Mr. Berkel is an active supporter of the Jimmy Fund, the Genesis Fund, and the Make-A-Wish Foundation. He is a member of the National Sports Marketing Network.


Craig Berkel - Professional Experience:  

07/93-05/99 Tournament Director, Golf Division at IMG 

04/99-09/03 Director, Corporate Marketing & Player Relations at Woolf Associates

04/04-11/05 Director of Marketing at WEEI Sports Radio/Entercom Communications 

04/06-12/07 Director, Sales and Marketing at Affinity Golf Management 

02/08-07/08 Director, Sales & Marketing at The Golf Club Of Cape Cod 

07/08-Present Regional Account Executive at MembersFirst


Craig Berkel - Education:   

01/89-01/93 Studied Communications at Boston College


Craig Berkel - Interests:   Golf, Football, Sailing, Lacrosse, Travel, Family, Cooking




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