Barry Marcus M.B.A |
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| Founder and CEO | |||
| Unique Value | |||
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10022, United States |
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About Barry Marcus
The Co-founder and CEO of Unique Value, Barry R. Marcus sees his business consulting firm as the ideal consultancy for companies to utilize in order to bring their businesses and products to a higher level of competition and profitability. With over 30 years of consulting experience, Barry Marcus has helped more than 125 companies to surmount the obstacles facing them and gain success with their businesses. Managing his firm, he is responsible for client relationships, as well as applying strategic business models for the firm’s consultants. Passionate about helping Fortune 500 companies achieve their maximum potential, Barry Marcus works with each company’s senior management to create a custom business strategy and implementation plan. He possesses business and market experience in many product categories, focusing on dominant brands for Fortune 500 companies, including PepsiCo, Inc.; Kraft Foods Inc.; and the Thomas Cook Group plc. Barry Marcus developed a business strategy and dominant brand for each of these companies, including Maxwell House Master Blend, Pepsi Max, and Thomas Cook Retail Foreign Exchange. In 1993, Barry Marcus co-authored Unique Value: The Secret of All Great Business Strategies, a highly respected and successful business book. He received numerous accolades for the book’s clarity and usefulness as an executive and management tool to develop business growth strategies. Naoyuki Kondo, Executive Managing Director for Mitsui & Co., Ltd. said that Barry Marcus’ book “is very important, as we are witnessing so many cases around the world where have-been-successful firms failed to cope with the changing environments.” The principles explained and demonstrated in the Unique Value book have proven effective in practice. At the Unique Value consultancy, Barry Marcus incorporates his strategic approach to business utilizing his proprietary model, Unique Value = ROI (Return on Investment). The firm has generated annual incremental sales through growth strategies and acquisitions for its clients’ operating businesses exceeding $15.9 billion worldwide since 1993. Adept in both the business world and on a human level, Barry Marcus has built relationships with top executives and management from a wide array of industries, including food and beverages, financial services, computers, pharmaceuticals, packaged goods, and telecommunications. As a creative and insightful business consultant, Barry Marcus understands not only why businesses succeed, but also why they fail. In the 1980s and 1990s, acting as a business strategist, Barry Marcus was at the forefront of transitional industries such as retail, consumer packaged goods, computers, financial services, and information technology. He brings this experience to his consulting practice, specializing in global growth with an emphasis on business growth strategies, operations, and acquisitions.
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