Andrew McCallister

Andrew McCallister
1 Bracken View	Linkedin: linkedin.com/in/amacca
Portglenone	Google+: gplus.to/amaccadigital
BT44 8BF	Web: amacca.com
t: +4477 9551 7626	Email: andrew@amacca.com

 

 

 

 

 

 

 

 

Accomplished digital project manager with a passion for social media engagement

 

 

 

 

Career Summary

 

Owner Sep2010-present Amacca Digital

 

Delivering Digital Strategy, Wordpress Development, Reputation Management and Social Media Marketing for SME’s, NFP,s and Individuals.

 

Digital Project Manager Jul 2011-Dec 2011

Key Business Achievements.

Developed and managed all aspects of company website. Including concept & strategy, copywriting, social media and email marketing. The site generated considerable and regular leads amounting to £100,000.00 in quotations issued in a 5 month time frame.

 

 Digital Solutions Manager Jul 2009-Feb 2011 Construction Register Ltd 

Key Business Achievements. 

Project managed redevelopment of Construction Register website with recoup of development costs seen within 4 months. 

Managed and wrote copy for email newsletter with open rates 56.5% above industry standard results, and click through rates 151.4% higher than industry standard.

Project managed rovster property website successfully to completion of phase 2 of development

 

Duties Included

• Managing social media campaigns Twitter/LinkedIn.
• On-site IT support for company, resolving reported IT issues for 30 employees
• Liaising with departments to create online strategy for company
• Network administrator for group of companies

 

Social Media and Brand Consultant Mar 2007-Sep 2008 Self Employed

Advised individuals and SME clients on social media marketing and online brand strategy.

 

 

Loss Prevention Manager Nov 1997-Jan 2007

Key Business Achievement

Identified training need for staff, I researched and implemented a training programme for the store with a focus on customer service which empowered sales staff to reduce losses. Along with other initiatives, shrinkage in the Belfast market dropped from 1.89% to 0.69%.

Worked with management team and outside agencies to reduce threatening/violent incidents

 

Duties included

• Detection and investigation of external and internal dishonesty within the store. 
• Ensuring brand integrity is upheld in all operations within Belfast market
• Conduct risk assessment audits and create/implement action plans.
• Liaised with outside agencies to provide united stance against retail crime 

 

Key skills and achievements

Project Management

Working with all departments in company to identify a wish list of features for website. Researching competitors, and implementing an online brand strategy with a value proposition. Working with service providers to ensure project delivers on time with best possible ROI.

 

People management

Devised and delivered an in-store training programme with a focus on customer service which empowered sales staff to reduce losses. Along with other initiatives, shrinkage in the Belfast market dropped from1.89% to 0.69%.

 

 

Systems used

• MS CRM 3.0 (Admin)
• Windows Server 2003 (Admin)
• MS Office
• Adobe Photoshop (CS3)
• Adobe LiveCycle
• Joomla (Admin)
• Webplus x4
• Wordpress
• Email clients Constant Contact and Mailchimp

 

Training and qualifications

Network Admin course	2011	Nitec ltd
Digital Marketing Boot camp	2010	Digital Marketing Institute
Nimbus Sales Training	2009	Team Nimbus
HNC Business & Finance	1995	Grade B
GCSE	1988	5 x Grade C
		Dunmurry High School

Interests

Social media and online marketing	Web design trends
Mobile technology	Volunteering for NICFC

 

 

 

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