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Amy Hrnciar
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Amy Hrnciar

Online Marketing Manager
 
The French Culinary Institute

10009, United States

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About Amy Hrnciar

 

Amy Hrnciar - Professional Summary:     

 

New York professional Amy Hrnciar, who currently heads online marketing efforts at The French Culinary Institute, Inc., leverages more than six years of experience in producing actionable marketing content for a variety of media formats. Generating copy for marketing programs, Amy Hrnciar releases blasts for 10 to 15 HTML e-mail campaigns every month that are specially designed to effectively reach target audiences. Amy Hrnciar also provides art direction and production management for websites and frequently generates new pages that are rich in media content, featuring slideshows and videos. Amy Hrnciar joined The French Culinary Institute, Inc. after serving with Allianz Global Investors LLC, for which she operated as the E-Marketing Editor. Directing the content and production activities of several websites and applications, she led a subscription-based e-mail marketing program; published Web content with database systems, HTML, and CMS; and edited videos using both Apple and PC software. Amy Hrnciar reported on the efficiency of various programs and performed analysis of marketing campaigns and site traffic, as well. Prior to her position with Allianz Global Investors LLC, Amy Hrnciar functioned as a Marketing Coordinator for Sotheby’s International Realty Affiliates LLC. Responsible for adhering to a $400,000 budget, she forecasted expenses and planned marketing campaigns accordingly. She collaborated closely with clients, agents, writers, and designers to develop and implement marketing strategies; scheduled and coordinated ad placement in marketing materials; and wrote, proofread, and edited copy intended for print or Web publication. In the face of budget cutbacks, Amy Hrnciar ensured her marketing programs continued to operate with high quality. Possessing a Bachelor of Science in Business Administration with a concentration in Marketing, Amy Hrnciar graduated magna cum laude from Sacred Heart University. She also earned membership to Delta Mu Delta, an International Honor Society in Business. 

 

Amy Hrnciar - Professional Experience:     

The French Culinary Institute

Online Marketing Manager

Education

New York, NY US

03/1/2008 — 99/99/9999

Project management and art direction of web enhancements and HTML email campaigns. Copywriting for all email marketing campaigns (8-10 emails to 160,000 leads and subscribers monthly), promoting career programs, amateur courses, and specialized training in culinary, pastry, restaurant management, wine studies, culinary technology, food writing, and more; plus special events and news. Daily content management of three e-commerce websites and related databases. Social media management. Company profiles include Facebook, Yelp, YouTube, Twitter, Flickr, the school blog.

 

Allianz Global Investors

E-Marketing Editor

Financial Services

New York, NY US

08/1/2006 — 03/1/2008

Content management of a data-driven website via CMS and database systems. Producing, editing, recording, and publishing web content including HTML promotions and mini-sites, video, audio, data files, etc. Writing all copy for the News & Media section of the site. Managing subscription-based email marketing service. Web traffic and email campaign reporting and analytics. Basic technical support and customer service for internal/external site users.

 

Sotheby's International Realty

Marketing Coordinator

Real Estate

Greenwich, CT US

05/1/2004 — 05/1/2006

Developed, scheduled, managed, and optimized marketing plans for 30+ brokers and over 200 properties in the luxury market. Wrote, edited, and proofread all print, web, and brochure copy for all office advertising, including weekly and monthly display and classified ads. Produced high-quality property brochures via online print-on-demand system. Forecasted monthly expenses, and planned and managed annual marketing budget of over $400,000. Researched, implemented, tracked, and optimized effective advertising, editorial, and PR opportunities.

 

Amy Hrnciar - Education:    

 

Sacred Heart University

Business / Marketing

Bachelor of Science (BS)

Fairfield, CT US

9/2000 - 5/2004

3.8 GPA, Magna Cum Laude

 

Amy Hrnciar - Interests:     

 

Community Service:

Meals on Wheels, Big Brother Big Sister, mentor program

 

Hobbies / Activities:

Food & Wine, Snowboarding, Rollerblading

 

 

 

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