Alex Mitchell is currently working for Webs, a subsidiary of Vistaprint, as their lead analyst. He is continually focused on driving growth through innovative product development, testing, and analytics for both the Webs and Pagemodo groups.
At Webs, he is responsible for building valuation, retention, and targeting models, profiling different segments of customers, and identifying marketing acquisition efficiency by segment and channel. At Webs, he primarily utilizes SQL and R in data access and manipulation.
Additionally, he is Series 7 and 65 Certified and a SAS Certified Advanced Programmer for SAS9.
Specialties: Analytics and Product Strategy, Growth Hacking, Relationship Value Analysis (LTV), Behavior Modeling, Data Mining, Ad-Hoc Analytics, Marketing Campaign Design, Test Design, Google Analytics.