Alexandre Pessoa

 

Alexandre Pessoa - Professional Summary:    

• Accomplished executive with experience in operations, P&L oversight, multi-channel product distribution
  and marketing, involving both start-up and growth organizations.
• Result oriented, decisive leader with proven success in new market identification and strategic market
  positioning.
• Track record of increasing sales and growing business results.
• Versatile and seasoned professional who adapts well to rapidly changing environments, motivating
  teams and developing people to their full potential.
• Positive, optimistic, well-organized self-starter who excels under pressure and in dynamic, demanding
  environments while maintaining pragmatic and focused.
• Excellent written, verbal, and interpersonal communicator and presenter for audiences of all sizes.
• Company spokesman in public and formal events and conferences.

 

Alexandre Pessoa - Professional Experience:     

 

Optimus Telecomunicações, SA Lisboa 

 

2007 - 2008

Kanguru, Data and Partnerships Segment Director, Optimus Negócios
 Full responsibility for the Business Area P&L
 Project Sponsor of "Podium Programme" and Orange "Taxi du Futur"
 Marketing and Partnership Team Management:
 Strategy definition and implementation, portfolio and product launch and lifecycle management;
 Partner sourcing and managing for the various business models (distribution, product integration, cross-selling)

 

Key Achievements: Consolidated Kanguru as the market leader for SMEs with a quota of 37%. Created and developed a partner network for vertical data services to enter new markets, launching one new Fleet Management Service. Diversified the traditional sales channel, by incorporating differentiated offerings (Laptop and software bundling with the traditional telecoms sales) and new partners for the financial operations.

2005-2007
Marketing Director, Business Data Solutions
 Full responsibility for the Business Unit, overseeing a P&L of 15M€
 Marketing Team Management
 Strategy definition and implementation;
 Portfolio and product launch and lifecycle management (Internet, E-mail, SMS, LBS, M2M);

 

Key Achievements: Consolidated the business unit activity, leveraging on Kanguru and E-mail and incorporating data access and messaging services on the BU portfolio. Managed to achieve a Compound Aggregated Annual Growth of 3 digits during the period with significant EBITDA increase (several M€) and obtain an internal quota above 15% of SME distribution channel activity. Re-launched massive SMS services for SMEs and the first PDA direct e-mail push and GPS navigation services. Developed strategic product and distribution partnerships with local and international companies.

2005
Kanguru Project Senior Specialist
• Market, network and Offer shaping (benchmarking, market study coordination, network dimensioning, offer design), product sourcing, process definition and business plan definition
• Coordinated operational implementation teams, interfacing with engineering, IT, billing, web-site development, advertising, operations and sourcing, sales channels and customer support

 

Key Achievements: Launched the product that created a new category (Mobile Broadband), which is the mobile operators main source of growth and that already represents more than 20% of the Portuguese broadband market in 3 years.

2002 - 2005
Marketing and Sales Business Unit Manager, SME Data Services New Business Unit
 Full responsibility for products and services P&L.
 Marketing and Distribution teams coordination:
 Strategy definition and implementation, product launch and management.
 Placement via indirect Sales channels, managing incentives, operations, pre-sales support and functional reorganization of selected agents.
 Sourcing, and partnership agreement of alternative sales channels for distribution (pyramid, web, MGM, verticals, ...)

 

Key Achievements: Created a business area and achieved sustained sales activity, focusing the portfolio and building the distributions channels. Achieved breakeven by the end of first year. Launched the country's first laptop mobile internet access (Optimus PC Connection), PDA-phone (Optimus Personal Assistant), massive web-SMS service (SMS Pro) and Location Based Services (Geo SMS).

2000 - 2002
Portal Services Department Manager , Internet Business Unit
 Coordination of the Portal Services Department, responsible for definition, launch and management of web/WAP portal content services, Wireless-ASP e m-commerce for Mass Market and SME segment. Actively participated on offer definition of GPRS and UMTS and on UMTS bid.

 

Key Achievements: Launched the country's first fixed-mobile portal ("Neo"), mobile ATM, ringtones, mobile directory and JAVA mobile games. Also launched the world's first web/WAP/SMS chat service. Launched the country's first convergent business portal (Optimus Office) and vertical portals (Optimus Students).

 

TMN Lisboa

 

1998-2000
Product Manager , Innovation BU - Internet and Special Projects
 Project manager for the WAP launch, responsible for WAP gateway implementation and mobile internet services pre-launch. Actively participated on the design, development and launch of several fixed-mobile services for the Corporate and SME segments, including X.25 access, PABX integration and VPN

Key Achievements: Launched and managed the first Portuguese mobile ISP services via mobile dial-up, creating an additional revenue source for the company. Successfully made cross-selling campaigns with Telepac and peering agreements with the top 10 ISP's in the country.

mra Instrumentação Oeiras

 

1995-1998
Sales Engineer
 MarCom and Sales responsible for EMC, Metrology and Advanced Anemometry business areas, working 4 target markets: Graduate Education, Petrochem/Energy Heavy Industries, Telecom/Electrical/Certification Labs and Transportation.

 

Key Achievements:
Re-launched the UNOMAT brand in Portugal and created a national distribution network of 22 regional resellers, competing directly with the market leader (FLUKE). Tripled sales in two years, becoming market leader on portable calibrators.
Launched the calibration business area for the brands DRUCK and RUSKA, establishing them as reference brands and obtaining a 30% quota on the petrochem/energy market in 3 years.
Increased the Anemometry Sector sales for 200%/yr (YoY) during 3 years, having implemented the country's first Particle Image Velocimetry (FEUP)
Managed to win and implement the national reference labs in his business areas, effectively transforming the company into the market reference. EMC - Bruno Janz, ICP/Anacom, ISQ; Metrology: IPQ, ISQ; Anemometry: FEUP, IPN, LNEC, Força Aérea Portuguesa, INETI
Managed the company's loyalty and cross-selling program, through relational communication and events, training workshops and seminars throughout the country.

 

SOPONATA Lisboa

 

1993-1995
Chief Radio Officer
 Senior Officer responsible for all Telecom and Safety Of Life at Sea (SOLAS) systems

Key Achievements: Successfully transferred Shipyard Warranty, SOLAS Certification and Maritime Mobile Station Certification on INAGO Suez-max tanker. Maintained full uptime of all the ship's emergency and SOLAS systems and Det Norske Veritas Certification.

1991-1993
Radio Officer Cadet
 Fulfilled all requirements for STCW International Certification as Radio Officer.

Key Achievements: Youngest Portuguese Certified Radio Officer since 1974.

 

 

Alexandre Pessoa - Education:    

 

1996-1998
Universidade Aberta Lisboa

Master of Science, Project Management (MSc). Thesis on Technology Transfer on Science Parks (TagusPark Case Study).

1993-1995
Escola Náutica Infante D.Henrique P. d'Arcos
Master Graduate (Licenciatura), Marine Telecom and Electrotechnical Engineering.

 

1988-1991
Escola Náutica Infante D.Henrique P. d'Arcos
Bachelor of Science in Engineering (BScEE), Marine Telecom and Electronics Engineering

Additional Education:
Mini-MBA by Sonae Learning Center (UNL and INSEAD teachers), on Marketing, Leadership, Negotiation, Economy and Finance.
Additional training in Management, Marketing, Sales, Distribution, Team Building, Leadership, Project Management, Quality, Calibration, Metrology, UMTS, Intelligent Network, Convergence Services, E-commerce, e-business, Loyalty, Finance, Advertising, on short (2 day to 1 week) courses

 

 

 

Alexandre Pessoa - Interests:     [ Not Updated Yet ] 

 

 

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