LookupPage requires cookies to be enabled before you login.
to learn more about cookies.
Forgot your password?
Online Reputation Management
What is "Online Reputation Management"?
Online reputation management is the practice of supervising and handling your professional profile or your company profile online. Focusing on the individual is also known as "Online Identity Management" (OIM).
"Online Reputation Management" starts with the realization that any personal information online can be used to research you. As search engines are the dominant tool to find this information this discipline can sometimes be referred to as Search Engine Reputation Management (SERM).
It is the proactive management of your information that is becoming essential for personal and professional brand management. A survey by Execunet in August 2007 found that 83% of candidates seeking a job were being researched in search engines as part of the job application process. Having known that statistic we are all more aware nowadays on what information we make available about ourselves online.
Other Reputation Management services include companies that provide monitoring of your brand as a service. With the ability of any user to post a blog or comment in a forum about you or your brand it is becoming increasingly common to monitor any online activity. A comprehensive online reputation management service may include monitoring news alerts, social media web sites, blogs, forums and search engine listings.
There are also an increasing number of companies that will offer "Online Reputation Management" services that include attempts to have damaging content removed. This is not an easy objective to achieve and most companies would advise you to firstly fix any issues you have with a disgruntled customer.
By proactively managing good content that represents you and or your company accurately and working with specialist companies that understand search engine marketing you can protect your self and more importantly take advantage of many more opportunities as part of an ethical and cost effective "Online Reputation Management" strategy.
Need a more comprehensive online reputation management solution? Visit